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Guía · Leads perdidos · Chultún

Almost no lead is lost on price.

When you really review where a month's prospects fell, price is almost never first. Three duller things appear instead: it took too long to answer, a quote went out and nobody followed up, or it was not clear whose it was. All three are fixed without lowering a price.

Guía · Leads perdidosExample
Time to replythe heaviest factor
Follow-upquoting is not selling
Ownerwithout one, it dies alone
What they said"later" is an appointment
Pricealmost never the cause
The listuntouched quotes
The number-one cause, measured again and again: the time until the first reply
"It's expensive" is the most comfortable reasonFor the customer and for the rep

Sound familiar?

It happens in almost every business.

You quoted, the customer said "I'll look at it", and that was that.

Somebody asked on a Sunday and got an answer on Tuesday.

Nobody knew whose prospect it was, so it was nobody's.

What you get

What gets done.

Point 1: time to first reply

It weighs most and is easiest to fix. Whoever answers first usually gets the sale, even if they are not the cheapest.

Point 2: follow-up after quoting

Most quotes are sent and never touched again. It is not laziness: nobody has them on a list.

Point 3: the owner

A lead with nobody responsible dies on its own. With an owner and a deadline, hardly any are lost to forgetfulness.

Point 4: what the customer said and nobody read

"I'll look at it next month" is not a no: it is an appointment. It is almost never recorded as one.

And what it usually is NOT

Price. It shows up as the reason because it is the most comfortable one to give, for customer and rep alike.

How we work with you

Three steps, no surprises.

  1. 01

    Measure your time to first reply

    A week is enough to know where you stand.

  2. 02

    List the quotes nobody has touched

    It is almost always longer than people think.

  3. 03

    And give each one an owner and a date

    With that alone, most stop being lost.

How many quotes did you send last month that nobody touched again?Start with those before lowering a single price.

I want a proposal

Frequently asked questions

What people ask us before we start.

How do I measure time to reply?

From when the message arrives to when the first one leaves your side. If it cannot be measured today, that is already the first finding.

And if I really am expensive?

You might be, and it is worth knowing. But you find out by comparing lost quotes against won ones, not from what one customer said as they hung up.

Is automated follow-up annoying?

The generic, badly timed kind is. A reminder on the right days, referring to what they asked for, hardly ever is.

How many reminders are too many?

It depends on your sales cycle. What is definitely a mistake is sending only one, and a bigger one is sending none.

Tell us what you have today.

We'll tell you what makes sense and send you a tailored proposal. No commitment.