Terms of service

Last updated: October 15, 2026 (version 7).

These terms govern the contracting and use of the services of Chultún, a brand of CONSULTORA Y COMERCIALIZADORA VIAL, S.A.S. de C.V. ("Chultún", "we"), with its registered address at Calle 4 368-A Interior x 7 y 9, Mérida, Yucatán, ZIP 97130, Mexico. By creating an account, registering your business, connecting your channels or contracting a service, you accept these terms. If you act on behalf of a company, you declare that you have the authority to bind it.

• Messaging assistant and panel. Automated service for the customers who write to your business on Messenger, Instagram and WhatsApp, with a record of every conversation and every contact. You manage it from the Chultún panel: there you register your business, connect your channels, upload the information your assistant answers with and invite your team. If you connect your Odoo, the assistant also uses your catalog and records the contact and the opportunity in your Odoo.
• Modules for Odoo. Automations we install in your Odoo Online through its external API, without installing third-party modules. They're licensed on an annual subscription, module by module.
• Project services. Odoo implementation and migration, website optimization, Google ranking and SEO, and social media audits. They're hired through a written quote, with their own scope, timeline and conditions; these terms apply to whatever the quote doesn't cover.

If we sign a separate contract or service order with you, that document prevails over these terms wherever they differ.

You sign in to the panel with your Google or Facebook account, or with your email and a six-digit code we send you each time; we do not use passwords. Your session closes on its own after 14 days without use or 90 days after it was opened. One account can manage several businesses, and in each one you have a role: owner or salesperson. The owner of a business can invite their team by email, change their role and remove them; every business always keeps at least one owner.

You are responsible for the Google or Facebook account and the mailbox you sign in with, for the information you register, for keeping it up to date and for the activity carried out with your access and with that of the people you invite. If you suspect unauthorized use, let us know immediately at hola@chultun.com.

For messaging we need you to connect your Meta Pages and accounts to our application; if you want the assistant to work with your Odoo, we need you to give us an API key with the necessary permissions, never your password. We undertake to use that access only to provide the service; to keep it encrypted while the service is active; to keep a record of what we install or modify in your Odoo; and to revoke or delete the access when the service ends, unless you contract maintenance.

• Use the service in accordance with the law and the policies of the platforms you connect (Meta, WhatsApp and, where applicable, Odoo), including the rules on commercial messaging and on your contacts' consent.
• To have the consent or legal basis needed for us to process your customers' data on your behalf, and to inform them in accordance with our Privacy notice.
• Upload truthful information for your assistant and keep it up to date: what your assistant answers with it is your business's responsibility, as would be what a person on your team says.
• Keep in place a way for your customers to talk to a person at your business when they ask for one: the phone number or email you designate in the panel, or your team in your Odoo.
• If you connect your Odoo, keep a plan that allows access to the external API and keep your own backups.
• Pay the agreed price within the agreed terms, when you contract a paid service.

You may not use the service, nor the Page, Instagram account or WhatsApp number you connect, to send unsolicited or misleading messages, to impersonate another person or another business, for unlawful activities, to infringe the rights of third parties, or to attempt to access the systems or data of other customers. Nor may you copy, redistribute, resell or publish our code or our materials. Meta's platforms apply their own policies and may restrict or withdraw access to an account that breaches them, without our being able to prevent it.

We may suspend the service in the event of a prohibited use or a use that puts other customers or the platform at risk, notifying you and explaining the reason; while the suspension lasts, your channels stop being served from Chultún. If the breach is not corrected, we may terminate the service under clause 10.

The messaging assistant includes an entry plan with up to 25 assistant replies per month per business; when it is reached, the assistant says so and refers your customers to your contact details. Plans with more capacity are contracted according to the quote you accept. Modules are charged as an annual subscription, per module, according to the number of users of your Odoo by tiers: the price goes up by tier, not by individual user. Project services are charged according to their quote. Prices are expressed in Mexican pesos plus VAT. WhatsApp messages are charged separately by Meta, according to its current rates. We issue a tax receipt for every payment.

Our services run on Meta's platforms and, when you connect it, on Odoo Online; they belong to third parties and may change their terms, their prices or how they work. If a change in those platforms prevents a contracted service from being provided, billing stops for that service while the impediment lasts and resumes when it becomes available again; time paid for and not enjoyed is compensated. We undertake to notify you of the impediment and of its resolution, and to correct what depends on us when an Odoo update affects what was installed.

The code, the materials and the Chultún brand are ours. When you contract, you receive a non-exclusive, non-transferable license to use them for your business for the duration of the service. The fact that the code is readable inside your Odoo does not change that license. What you record — contacts, messages, the information you upload for your assistant, your catalog — is yours, whether it lives in your Odoo or in Chultún.

We process your customers' data on your behalf, to provide the service, in accordance with the Privacy notice: in your Odoo if you connected it, or encrypted in Chultún if not. The assistant states that it is automated in its first message. It answers with the information you uploaded and, if you connected your Odoo, with your catalog; it does not make up what it does not know. Your team can follow the conversations from the panel and, if you work with Odoo, step into them from there. You are responsible for the information you upload and for what your assistant answers with it.

We provide the service with due diligence and adequate technical means, and we fix at no cost the defects that depend on us. We do not guarantee specific business results or the continuity of third-party platforms, and we are not liable for assistant replies that result from incorrect or incomplete information uploaded by your business. Our liability towards you is limited to direct damages and to the amount paid for the affected service in the previous twelve months, without prejudice to the rights the law grants you as a consumer, which cannot be waived.

You can stop using the assistant, delete your business or delete your account at any time by writing to hola@chultun.com; we do it in accordance with Data deletion. Paid subscriptions last one year and renew for equal periods unless either party gives notice otherwise before expiry; we will notify you in advance of each renewal, and cancellation takes effect at the end of the paid period. We may terminate the service for breach of these terms, notifying you and giving you the opportunity to correct it. On termination, we revoke our access, disconnect your channels and delete your registration and what you kept in Chultún; what lives in your Odoo stays with you.

Each party will treat as confidential the non-public information it receives from the other in connection with the service —your credentials, your catalog, your customers and your processes; our code and our methods— and will use it only to fulfill these terms. The obligation survives for three years after the service ends and does not apply to public information, to information the receiving party already legitimately knew, or to information that must be disclosed by law, in which case the other party will be notified where possible.

If your use of the service in breach of these terms or of the law — in particular messages without your contacts' consent, impersonation or content that infringes the rights of third parties — gives rise to a claim against us, you will be liable for the damages and reasonable expenses it causes us. Likewise, we will be liable to you for third-party claims arising from our code or our materials infringing intellectual property rights.

We are an independent provider. These terms do not create a partnership, agency, franchise or employment relationship between the parties, and neither party may bind the other towards third parties.

These terms are governed by the laws of the United Mexican States. For any dispute, the parties submit to the competent courts of Mérida, Yucatán, without prejudice to the rights the Federal Consumer Protection Law grants to consumers, including the jurisdiction of the Federal Consumer Protection Agency (PROFECO).

These terms, together with the Privacy Notice and the quote or contract you accept, are the entire agreement between the parties regarding the service. If any clause is found invalid, the others remain in force. A party's failure to enforce a clause does not mean it waives it. You may not assign your rights under these terms without our consent; we may assign them to whoever continues our business, notifying you. These terms do not grant rights to third parties.

Communications about the service are made by email: from us to the email of your account; from you to hola@chultun.com. You agree to receive notices, invoices and changes to these terms by that means. We may send you information about Chultún news; you can ask us to stop at any time.

We may update these terms. We will publish the current version on this page with its date and, if the change affects a service you use, we will notify you by email in advance. If you do not accept the change, you can stop using the service or cancel before it takes effect.

hola@chultun.com · Full identity and address in the Legal notice.